QUALIFICATIONS / EXPERIENCE REQUIRED:

Education:

• Bachelor’s degree in Marketing, Business, E-Commerce, or a related field. A Master’s degree or certifications in Digital Marketing, E-Commerce, or related areas is a plus.

Experience:

• 8+ years of experience in e-commerce management or digital marketing, with a proven track record of managing and growing online sales.
• Experience with e-commerce platforms (e.g., Shopify, Magento, WooCommerce) and online marketing tools (e.g., Google Ads, Facebook Ads, email marketing software).
• Strong understanding of SEO, SEM, Google Analytics, and other key performance metrics.

JOB SUMMARY:

We are seeking a skilled and dynamic E-Commerce Manager to drive and manage our online sales strategy and operations. The ideal candidate will be responsible for overseeing all aspects of the e-commerce platform, including product listings, online marketing strategies, customer experience, inventory management, and performance analytics. This role requires a blend of strategic thinking, technical expertise, and hands-on management.

RESPONSIBILITIES OF THE ROLE:

E-Commerce Strategy & Operations:

• Develop and implement the company’s e-commerce strategy to increase online sales and enhance the customer shopping experience.
• Manage and optimize the day-to-day operations of the e-commerce platform, ensuring smooth functionality and timely updates.
• Coordinate with various departments (marketing, logistics, inventory, etc.) to ensure alignment and timely execution of e-commerce initiatives.

Product Management:

• Oversee the product catalog, ensuring accurate product descriptions, images, pricing, and availability.
• Work closely with inventory and supply chain teams to manage stock levels and product availability online.
• Implement product promotions, cross-sell and up-sell strategies, and seasonal campaigns to increase product visibility and sales.

Online Marketing & Sales:

• Plan and execute online marketing campaigns (email marketing, SEO, SEM, paid social media, etc.) to drive traffic and sales to the website.
• Use data-driven insights to create strategies for improving the user experience, boosting conversion rates, and increasing average order value.
• Monitor key performance indicators (KPIs) like traffic, conversion rates, sales revenue, and customer engagement, and adjust strategies as necessary.

Customer Experience Management:

• Enhance the overall online customer journey by improving the website interface, navigation, and checkout processes.
• Address customer concerns and feedback by coordinating with the customer service team, ensuring quick resolution of issues.
• Implement customer retention strategies, such as loyalty programs and personalized offers.

Performance Analysis & Reporting:

• Analyze website performance, sales data, and user behavior using tools like Google Analytics, Adobe Analytics, or other e-commerce platforms.
• Generate regular reports on e-commerce performance, tracking sales growth, customer behavior, traffic trends, and other relevant KPIs.
• Use insights to recommend and implement changes to improve performance and drive growth.

Technology & Platform Management:

• Oversee the management and integration of e-commerce platforms (Shopify, Magento, WooCommerce, etc.), ensuring optimal performance, security, and scalability.
• Collaborate with web developers and IT teams to resolve technical issues and improve site functionality.
• Stay up-to-date with e-commerce trends, tools, and best practices to ensure the company’s platform remains competitive.

Collaboration & Coordination:

• Work closely with the marketing team to ensure the website aligns with brand strategy, visual guidelines, and digital marketing campaigns.
• Collaborate with the logistics and operations teams to ensure timely order fulfillment and efficient returns management.
• Coordinate with the finance team to ensure accurate pricing, discounts, and promotions are applied correctly across the platform.